“Shocking Revelations Unveiled: Melbourne’s Jaw-Dropping 2023 Financial Report Exposed!”

Melbourne Unveils Impressive 2023 Financial Report with Record Revenue and Surprising Figures!

Melbourne CEO Gary Pert attributes the Club’s robust financial position to the unwavering support of Demons’ members and fans. The extraordinary passion displayed by Demon faithful has played a pivotal role in the Club’s financial success this season.

Key Highlights:
1. Record-breaking attendance: Melbourne witnessed an unprecedented 487,864 fans at home games in the MCG.
2. Membership milestone: A historic Club membership record of 71,388 members rallied behind the Club.
3. Financial growth: The Club achieved a record revenue of $56.4 million, ensuring financial stability and resilience.
4. Strong partnerships: Acknowledgment of loyal sponsors and corporate partners, with special thanks to co-principal partners Zurich and Hertz.
5. Solid Balance Sheet: Bolstered by a Future Fund of $24 million and $10 million in cash reserves, including an $8 million allocation for the future primary training and administration facility project.

CEO Gary Pert expressed gratitude to supporters, emphasizing their commitment in both signing up and attending games to cheer on the AFL and AFLW players. The Club’s off-field strength is further highlighted by winning the inaugural McClelland Trophy, recognizing it as the best-performing Club in both men’s and women’s programs throughout the season.

Looking ahead, the Club plans to utilize an additional one-off $900,000 in fundraising proceeds to upgrade current training and administration facilities, contributing to an impressive statutory profit of $3.1 million. The detailed financial results will be presented at the Annual General Meeting on December 19, 2023.

To delve into the complete financial report, click here. Melbourne’s thriving financial landscape assures a promising trajectory for the years to come.

https://resources.melbournefc.com.au/aflc-melb/document/2023/11/23/b3cb16b1-2ea5-4d95-a11d-0bf3081645b8/2023-MFC-Annual-Financial-Report.pdf

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